AI-Powered Cold Outreach System for XLEY.

Developed an AI-powered outbound system that combines prospect identification, enrichment, and context-aware email generation to create personalized outreach at scale and generate qualified pipeline.

Overview

XLEY is a platform in the influencer marketing space designed to connect brands with creators through a structured marketplace model.

Following launch, the focus was on building a predictable outbound channel to generate conversations with relevant prospects and create early-stage pipeline.

The Challenge

• No scalable outbound system for prospecting and outreach
• Manual personalization was not feasible at scale
• Email infrastructure needed to be set up from scratch
• The goal was qualified conversations, not simply higher sending volume

The objective was to design a system that could identify relevant prospects, personalize outreach, and execute consistently without repetitive manual work.

Approach

Prospect identification

Built a workflow to identify and extract prospects based on predefined industry and role targeting criteria.

Data enrichment and analysis

Automated collection of company and individual-level context, including website content and publicly available professional information, to build richer prospect profiles.

AI-powered personalization

Developed a system to generate personalized email messaging tailored to each prospect's context, role, and business focus.

Email infrastructure

Configured domain and email systems including SPF, DKIM, and DMARC to support deliverability and sender reputation.

Campaign execution

Deployed the outreach system to run campaigns at scale while preserving contextual personalization and message quality.

What We Implemented

• End-to-end cold email automation system
• AI-driven prospect research and enrichment workflows
• Personalized email generation at scale
• Email infrastructure setup including SPF, DKIM, and DMARC
• Campaign execution and response tracking

Outcome

• Strong response rates with relevant prospect engagement
• Consistent flow of qualified conversations
• Approximately ₹14L+ in pipeline revenue generated during the initial two-week testing period
• Created a repeatable outbound system with room to scale

The result was a structured revenue workflow combining data, automation, and AI personalization to generate meaningful business opportunities.

Engagement

We worked directly with the founding team to design and deploy the outreach system, aligning messaging, targeting, and infrastructure with business objectives.