Gen AI Business Processes
GA4
Web Development
We build revenue systems that track, optimize, and automate your growth.
From GA4 and attribution to AI automation and internal tools, we help you scale with clarity and control.
Introducing Insurge
We build growth systems powered by data, custom development, and AI automation. The result is a system that drives decisions and revenue.
Brands we've worked with
Streamline your workflows
Custom AI Solutions
We design and deploy AI-powered tools tailored to your workflows. From content generation pipelines to sales automation systems.
Content Engine
This is a short description of the content engine.
Cold Email Sales Engine
This is a short description of the cold email sales engine.
Our Services
Our Services
Track, optimize, and scale your revenue.
AI Automation
Process Automation & AI Workflows
Eliminate manual work across reporting, content, and operations. Reduce time spent on repetitive and inefficient processes. Deploy AI-powered workflows that scale execution effortlessly.
Measurement
Martech Architecture & Data Layer
Build a reliable foundation for your analytics and growth decisions. Eliminate fragmented tracking and inconsistent data across your stack. Ensure every user interaction is captured accurately and consistently.
Systems
Custom Web Apps & AI Systems
Build tools and systems tailored to your business workflows. Move beyond rigid off-the-shelf solutions that limit execution. Develop scalable web apps and AI systems that support growth.
Measurement
Product Analytics & Feature Intelligence
Understand how users interact with your product and key flows. Identify drop-offs, friction points, and feature adoption trends. Connect user behavior directly to conversion and revenue outcomes.
Measurement
GA4 - Analytics Audit & Tracking Validation
Identify gaps, inaccuracies, and broken tracking across your analytics setup. Most GA4 implementations are incomplete or misaligned with business goals. Get a clear roadmap to fix your data and make it decision-ready.
Our Services
Featured Work & Case Studies
From tracking infrastructure to AI systems, explore how our work translates into real business outcomes.
Portfolio
Influencer Performance Tracking System for Ajmal & Sons
Replaced a fully manual influencer tracking process with an automated system that continuously monitors and updates post performance. This enabled scalable, reliable visibility into campaign impact without ongoing operational effort.
Portfolio
GA4 Audit & Ecommerce Tracking Rebuild for Isharya
Diagnosed and rebuilt a broken GA4 tracking setup for a D2C ecommerce brand, restoring visibility across the entire customer journey. Combined a full audit with a structured reimplementation of ecommerce tracking to create a reliable measurement system.
Portfolio
Semantic Deduplication System for Real-Time News Aggregation
Designed a real-time content pipeline that uses vector embeddings and similarity search to detect duplicate news articles at a semantic level. This enabled accurate deduplication across sources where traditional URL-based methods fail.
Portfolio
Server-Side Tracking Infrastructure with Meta Conversions API For Kapiva.in
Designed and implemented a server-side tracking architecture using Meta’s Conversions API to improve attribution reliability beyond browser limitations. By aligning client-side and server-side signals, the system ensured more consistent event tracking and better resilience to signal loss. This created a future-ready measurement layer for performance marketing.
Portfolio
AI-Powered Creator Intelligence Platform for The Kalakaar
Built an AI driven solution for an influencer marketing agency that wants its influencers to leverage AI to understand their own content, and create new pieces of content that resonates with their audience.
Portfolio
AI-Powered Content Engine for GRMS
Built an AI-driven content system to scale thought leadership for a regenerative medicine organization without compromising accuracy or voice. The system automates topic sourcing and content generation while incorporating human review to ensure quality and credibility. This enabled consistent, high-quality LinkedIn publishing and generated over 200K organic impressions.
Portfolio
Google Tag Manager Implementation for Kapiva
Centralized and restructured all marketing and analytics tracking into Google Tag Manager to replace fragmented pixel implementations. Built a scalable tagging system with structured triggers, variables, and event logic across platforms like Google, Meta, and affiliates. This provided full control, improved data reliability, and made ongoing tracking easier to manage and extend.
Portfolio
GA4 Measurement Infrastructure for Kapiva.in
End-to-end implementation of a scalable ecommerce tracking system, including a complete rebuild of the ecommerce funnel from scratch.
Portfolio
AI-Powered Cold Outreach System for XLEY
Developed an AI-powered outreach system that automates prospect research and personalized email generation at scale. By combining data enrichment with context-aware messaging, the system enabled high-quality outreach and generated a strong pipeline of qualified leads.
Who are we
