AI-Powered Creator Intelligence Platform for The Kalakaar.

Built and deployed an AI-driven creator intelligence platform that combines Instagram data, video processing, and conversational AI to help creators understand their content and agencies discover relevant talent.

Overview

The Kalakaar is an AI-driven platform built for HexTech Media to help creators and agencies understand, analyze, and act on content performance.

The platform combines Instagram data with AI-powered analysis so creators can interact with their own content and extract actionable insights, while agencies can discover and collaborate with relevant creators.

The full platform was built and deployed within 8 weeks.

The Challenge

• No unified system to analyze creator content at scale
• Limited ability for creators to extract insights from their own content
• Manual content analysis was time-consuming and inconsistent
• Agencies lacked structured tools to evaluate and discover creators

The objective was to combine data, AI, and user interaction into a single intelligent product.

Approach

Secure creator onboarding

Implemented Instagram OAuth so creators could securely connect their accounts and sync content into the platform.

Content ingestion and structuring

Built pipelines to fetch and organize media, metadata, and performance insights from Instagram and Meta APIs.

AI context layer

Designed a system where AI models operate with context from creator data, including content performance, captions, and engagement signals.

Video intelligence processing

Developed a frame-level processing pipeline where videos are segmented, visually analyzed, transcribed, and structured into a format usable by AI.

Conversational interface

Enabled creators to query their content through a chat interface to explore performance patterns, insights, and content strategies.

Marketplace layer

Built a dual-sided system where agencies can discover creators, evaluate profiles, and initiate collaborations.

What We Implemented

• Full-stack AI-powered web platform
• Instagram OAuth authentication
• Content ingestion pipelines from Meta APIs
• Video processing with frame-level analysis and transcription
• AI-powered conversational interface
• Creator discovery and collaboration layer

Outcome

• End-to-end platform delivered within 8 weeks
• Enabled creators to extract insights from their own content
• Reduced manual content analysis effort
• Created a structured system for evaluating and comparing creators
• Gave agencies a scalable platform for creator discovery and collaboration

The result was a unified AI product combining data, content intelligence, and interaction, delivered rapidly without reducing system depth or extensibility.

Engagement

We worked closely with the founding team to design and build the platform end-to-end, aligning technical architecture with product and business requirements.