Influencer Performance Tracking System for Ajmal & Sons.

Replaced a fully manual influencer tracking process with an automated system that continuously monitors and updates post performance, giving the marketing team scalable visibility into campaign impact without ongoing data collection.

Overview

Ajmal & Sons, a fragrance brand with a strong presence across the Middle East and India, invests significantly in influencer marketing campaigns on Instagram.

The requirement was to build a system that could automatically track and report performance metrics across influencer posts, eliminating the need for manual data collection.

The Challenge

• No centralized system to track influencer post performance
• Manual effort required to collect views, engagement, and metrics
• Metrics change over time, requiring repeated data collection
• High volumes of posts made manual tracking inefficient and error-prone

The core problem was the absence of a system to continuously track and update performance data across influencer campaigns.

Approach

Post ingestion system

Designed a workflow where teams could upload lists of influencer post URLs to initiate tracking.

Automated data collection

Built a system to extract performance metrics from Instagram posts, including views, engagement, and other relevant data points.

Scheduled updates

Implemented periodic data refresh cycles so metrics remained current as post performance evolved.

Deduplication and update logic

Developed logic to track and update existing posts without duplication, ensuring accurate and consistent reporting.

Centralized data layer

Structured the collected data into a unified system for easier analysis and reporting.

What We Implemented

• Influencer post ingestion workflow
• Automated Instagram performance data collection
• Scheduled metric update system
• Deduplication and incremental update logic
• Centralized tracking and reporting layer

Outcome

• Eliminated hours of manual tracking and reporting effort
• Enabled continuous visibility into influencer performance
• Replaced repetitive data collection with an automated system
• Improved campaign tracking and reporting workflows

The result was a scalable performance tracking system that replaced manual workflows with automated, continuously updating campaign intelligence.

Engagement

We worked closely with the marketing team to understand campaign workflows and design a system that integrated into existing processes. The focus was a reliable, scalable solution that could support ongoing influencer marketing without additional operational overhead.