Client Background
Company: RCMR (Regenerative Cellular Medicine Registry)
Industry: Regenerative & Cellular Medicine
Location: London, United Kingdom
Overview:
RCMR is a startup at the forefront of regenerative and cellular medicine. As a pioneering organization of scientists, it is dedicated to advancing medical science—not to managing social media. RCMR is in a growth phase and aims to establish itself as a thought leader in regenerative medicine.
The Challenge
Objective:
Develop a content marketing strategy that drives meetings and elevates thought leadership for the company’s founder and CEO, Dr. Salmaan Dalvi.
Key Challenges:
Time Constraints
- Busy Schedule of a Scientist and Leader:
Dr. Salmaan Dalvi, as the founder and CEO of RCMR, is deeply immersed in advancing regenerative and cellular medicine. His schedule is packed with critical scientific research and strategic decision-making. This leaves little time for the manual research and curation of the latest industry updates, a task that is essential for maintaining a dynamic social media presence.
Resource Limitations
- Limited Internal Capacity:
RCMR is a startup comprised primarily of scientists whose core focus is on research and innovation. The company lacks the dedicated resources required to consistently produce high-quality social media content—such as engaging posts and visually appealing carousels—without overextending its team. Allocating internal staff to handle these tasks would divert precious time and energy away from their primary mission of scientific advancement.
The Case for a Founder-Led Social Media Content Strategy
- Building Credibility and Thought Leadership:
A founder-led social media strategy is especially powerful in niche fields like regenerative medicine. When a recognized industry expert like Dr. Salmaan Dalvi takes center stage, it immediately enhances the company’s credibility and authority. His insights and expertise become a trusted resource for peers, investors, and potential partners. - Driving Engagement and Opportunities:
Personal branding through a founder-led approach fosters authenticity and trust. By sharing valuable insights, breakthroughs, and industry updates directly, Dr. Dalvi not only humanizes the brand but also creates a magnetic pull for engagement. This strategy drives meetings and opportunities as stakeholders are more inclined to connect with a leader who demonstrates genuine expertise and commitment. - Allowing Scientists to Focus on Science:
RCMR’s core strength lies in its scientific innovation. By leveraging automation for content creation, the company ensures that its scientists can concentrate on their research rather than getting bogged down with social media management. This alignment of resources—using automation to support a founder-led strategy—ensures that RCMR stays true to its mission while still maintaining a vibrant online presence.
Our Solution: Content Automation Engine
Overview:
The Content Automation Engine was developed to remove the manual burden of content research, curation, and creation—allowing RCMR’s team to focus on their core scientific pursuits. This solution automates the entire content pipeline while incorporating a “human in the loop” for quality assurance, which is critical for mission-critical updates in the healthcare and medicine space.
Key Functionalities:
- AI Agents & Human Oversight:
Deploys multiple AI agents to curate and generate content, with human review ensuring accuracy and compliance for health/medicine topics. - Automated Content Curation:
Eliminates the need for a dedicated social media research team by automatically sourcing and curating industry-specific updates. - Rapid Scheduling:
Enables the client to review and schedule two months’ worth of posts within minutes. - Multimedia Content Creation:
Automatically generates text posts, AI-created images, and LinkedIn carousel PDFs. - User-Friendly Interface:
Provides an intuitive web interface for reviewing, approving, or rejecting posts—streamlining communications compared to traditional email or spreadsheet methods.
Implementation Process
Process Highlights:
- Custom Integration:
The engine was tailored to RCMR’s content needs while preserving proprietary methods. - Unique Approach:
- Automated generation of LinkedIn carousels—a format known for high engagement—which is uncommon in the market.
- Seamless “human in the loop” oversight ensuring the highest content quality.
- Web Interface Development:
Built an easy-to-use web interface for managing content queues, minimizing back-and-forth communications typically seen in traditional agency setups.
Time Savings & Efficiency
- Automated Process:
The Content Automation Engine saves substantial manual effort by automating tasks such as research, content rewriting, design of carousels, and scheduling. - Estimated Savings:
While initial estimates indicated savings of 40+ hours per week, the reality is likely even higher given:
- Carousel Design: 30–45 minutes per post (manually)
- Content Research: 60–120 minutes per post
- Content Rewriting: 20–30 minutes per post
With a posting frequency of three times per day, these tasks cumulatively represent significant weekly time savings.
Cost Savings Analysis
In addition to time savings, the automation solution delivers significant cost savings in employee expenses and associated taxes—critical for an organization where scientists should focus on advancing research rather than managing social media.
| Role (Industry Average, London) | Estimated Annual Cost |
|---|---|
| Social Media Manager | £40,000 |
| Graphic Designer | £35,000 |
| Copywriter | £35,000 |
| Total (Approximate Savings) | £110,000 – £120,000 |
- Explanation:
By automating the content creation process, RCMR avoids the expense of hiring a dedicated social media manager, graphic designer, and copywriter—roles that, when combined, could cost over £110,000 per year in salaries, benefits, and taxes. - Focus on Science:
This cost saving is particularly valuable for RCMR as it allows their team of scientists to concentrate on their core scientific research and innovation, rather than diverting their attention to social media management.
LinkedIn Performance Analysis
| Metric | Before (Approx. 10 Months) | After (Dec 17, 2024 – Feb 21, 2025) | Observation |
|---|---|---|---|
| Impressions | 66,208 | 106,906 | Significant increase post content strategy |
| Follower Growth | 5,838 new followers | 2,094 new followers (in 2 months) | Accelerated growth with concentrated efforts |
| Engagements | 1,246 | 2,479 | Engagement more than doubled.2 months performance vs 12 months |
Key Takeaways:
- The revamped content strategy has significantly boosted RCMR’s online presence and engagement.
- The client benefits from substantial time and cost savings.
- RCMR’s scientists can now focus on their core mission of advancing medical science while the content automation engine efficiently manages their social media presence.
