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AI-Powered Creator Intelligence Platform for The Kalakaar

Built an AI driven solution for an influencer marketing agency that wants its influencers to leverage AI to understand their own content, and create new pieces of content that resonates with their audience.

Overview

The Kalakaar is an AI-driven platform built for HexTech Media, designed to help creators and agencies better understand, analyze, and act on content performance.

The platform combines data from Instagram with AI-powered analysis to enable creators to interact with their own content and extract actionable insights, while also enabling agencies to discover and collaborate with relevant creators.

Built and deployed within 8 weeks, the platform delivered a fully functional AI-driven system from concept to execution.

The Challenge

  • No unified system to analyze creator content at scale
  • Limited ability for creators to extract insights from their own content
  • Manual content analysis was time-consuming and inconsistent
  • Agencies lacked structured tools to evaluate and discover creators

The objective was to build a platform that could combine data, AI, and user interaction into a single intelligent system.

Approach

Secure Creator Onboarding

Implemented Instagram OAuth to allow creators to securely connect their accounts and sync their content into the platform.

Content Ingestion & Structuring

Built pipelines to fetch and organize media, metadata, and performance insights from the Instagram and Meta APIs.

AI Context Layer

Designed a system where AI models operate with full context of creator data, including content performance, captions, and engagement signals.

Video Intelligence Processing

Developed a frame-by-frame processing pipeline where videos are broken into segments, analyzed visually and via audio transcription, and structured into a format usable by AI.

Conversational Interface

Enabled creators to interact with their content through a chat interface, allowing them to query insights, performance patterns, and content strategies.

Marketplace Layer

Built a dual-sided system where agencies can discover creators, evaluate profiles, and initiate collaborations directly within the platform.

What Was Implemented

  • Full-stack AI-powered web platform
  • Instagram OAuth-based authentication system
  • Content ingestion pipelines from Meta APIs
  • Video processing with frame-level analysis and transcription
  • AI-powered conversational interface for content insights
  • Creator discovery and collaboration layer for agencies

Outcome

  • End-to-end platform delivered within 8 weeks
  • Enabled creators to extract meaningful insights from their own content
  • Reduced manual effort in content analysis significantly
  • Created a structured system for evaluating and comparing creators
  • Provided agencies with a scalable platform for creator discovery and collaboration

The result was a unified platform that combines data, AI, and interaction—delivered rapidly without compromising on system depth or scalability.

Engagement

Worked closely with the founding team to design and build the platform end-to-end, aligning technical architecture with product and business requirements.

The focus was on creating a scalable, extensible system that could evolve with new features and growing data complexity.