Replaced a fully manual influencer tracking process with an automated system that continuously monitors and updates post performance. This enabled scalable, reliable visibility into campaign impact without ongoing operational effort.

Diagnosed and rebuilt a broken GA4 tracking setup for a D2C ecommerce brand, restoring visibility across the entire customer journey. Combined a full audit with a structured reimplementation of ecommerce tracking to create a reliable measurement system.

Designed a real-time content pipeline that uses vector embeddings and similarity search to detect duplicate news articles at a semantic level. This enabled accurate deduplication across sources where traditional URL-based methods fail.

Designed and implemented a server-side tracking architecture using Meta’s Conversions API to improve attribution reliability beyond browser limitations. By aligning client-side and server-side signals, the system ensured more consistent event tracking and better resilience to signal loss. This created a future-ready measurement layer for performance marketing.

Built an AI driven solution for an influencer marketing agency that wants its influencers to leverage AI to understand their own content, and create new pieces of content that resonates with their audience.

Built an AI-driven content system to scale thought leadership for a regenerative medicine organization without compromising accuracy or voice. The system automates topic sourcing and content generation while incorporating human review to ensure quality and credibility. This enabled consistent, high-quality LinkedIn publishing and generated over 200K organic impressions.

Centralized and restructured all marketing and analytics tracking into Google Tag Manager to replace fragmented pixel implementations. Built a scalable tagging system with structured triggers, variables, and event logic across platforms like Google, Meta, and affiliates. This provided full control, improved data reliability, and made ongoing tracking easier to manage and extend.

End-to-end implementation of a scalable ecommerce tracking system, including a complete rebuild of the ecommerce funnel from scratch.