Portfolio
Influencer Performance Tracking System for Ajmal & Sons
Replaced a fully manual influencer tracking process with an automated system that continuously monitors and updates post performance. This enabled scalable, reliable visibility into campaign impact without ongoing operational effort.
Overview
Ajmal & Sons, a leading fragrance brand with a strong presence across the Middle East and India, invests significantly in influencer marketing campaigns on Instagram.
The requirement was to build a system that could automatically track and report performance metrics across influencer posts, eliminating the need for manual data collection.
The Challenge
- No centralized system to track influencer post performance
- Manual effort required to collect views, engagement, and metrics
- Metrics change over time, requiring repeated data collection
- High volume of posts made manual tracking inefficient and error-prone
The core problem was the absence of a system to continuously track and update performance data across influencer campaigns.
Approach
Designed a workflow where teams could upload lists of influencer post URLs to initiate tracking.
Built a system to extract performance metrics from Instagram posts, including views, engagement, and other relevant data points.
Implemented periodic data refresh cycles to ensure metrics remained up-to-date as post performance evolved over time.
Developed logic to track and update existing posts without duplication, ensuring accurate and consistent reporting.
Structured the collected data into a unified system for easier analysis and reporting.
What Was Implemented
Outcome
The result was a scalable performance tracking system that replaced manual workflows with automated, continuously updating campaign intelligence.
Engagement
Worked closely with the marketing team to understand campaign workflows and design a system that integrates seamlessly into existing processes.
The focus was on building a reliable and scalable solution that could support ongoing influencer marketing efforts without additional operational overhead.