Portfolio

GA4 Audit & Ecommerce Tracking Rebuild for Isharya

Diagnosed and rebuilt a broken GA4 tracking setup for a D2C ecommerce brand, restoring visibility across the entire customer journey. Combined a full audit with a structured reimplementation of ecommerce tracking to create a reliable measurement system.

Overview

Isharya, a D2C ecommerce brand, was facing significant challenges with their analytics setup, with inaccurate and inconsistent tracking across their website.

The engagement focused on diagnosing the issues through a detailed audit and rebuilding the tracking system to restore reliable visibility into user behavior and conversions.

The Challenge

Broken and inconsistent GA4 tracking setup
Missing or unreliable ecommerce event tracking
Limited visibility into user journeys and conversion funnels
No structured measurement framework in place

The primary issue was not just incorrect tracking, but the absence of a reliable measurement foundation.

Approach

Analytics Audit

Conducted a comprehensive audit of the existing GA4 setup to identify gaps, inconsistencies, and misconfigured events.

Tracking Strategy & Mapping

Defined a structured tracking plan covering key ecommerce interactions, including product views, cart actions, checkout steps, and purchases.

Data Layer & Event Design

Designed a clean and consistent event structure to ensure accurate data capture across all critical user interactions.

Implementation & Validation

Rebuilt the tracking setup and validated events to ensure accuracy, consistency, and alignment with business requirements.

What Was Implemented

🔍 Full GA4 audit and diagnostics

🧭 Ecommerce tracking strategy and event mapping

🧠 Structured event architecture for GA4

⚙️ End-to-end ecommerce tracking implementation

✅ Event validation and quality assurance

Outcome

📊 Restored accurate tracking across the ecommerce funnel

🔍 Improved visibility into user behavior and conversions

🎯 Reliable data for marketing and product decision-making

🏗️ A structured and scalable measurement foundation

The result was a complete transformation of Isharya’s analytics setup—from fragmented and unreliable tracking to a structured system that enables confident decision-making.

Engagement

The engagement combined both audit and implementation, focusing on identifying core issues and rebuilding the tracking system from the ground up.

The outcome was a reliable measurement layer aligned with business and ecommerce goals.